Our Brand Promise

Life time. Life needs. Life styles..

SYM is the Engine of Life. We apply our engineering know how to real life contexts, bringing to market superior motor vehicles that deliver on the promise and experience of: durability for a life time, mobility for life needs, and affinity for life styles.


Our Brand Attribute


DURABILITY

Having the internal strength to last

The strength at the core of our culture translates into a commitment to professional craftsmanship, products that outlast, and a company that performs and competes for the long haul.

 

HUMANITY

The active qualities of human benevolence

In an industry dominated by mere observance of external standards, we strive to go beyond compliance to actively integrate our deep care for life into what we do and make.

 

VIBRANCY

Pulsing with life energy

All of our people, products and activities resonate with and embody this life energy that keeps us on the move.

 

AFFINITY

A natural attraction of similar things

Our company and products draw people who share the same values, creating relationships based on an understanding of our customers, partners, and employees that can only come because we are like them. We believe what they believe.

 

CREATIVITY

Imaginative productivity

We are driven to build a uniqueness into all we are and do that cannot be easily copied, because it is grounded in a creative way of thinking that continually generates new ideas and new ways of working.